Warner Bros plans to use interactive banners after trial (nma.co.uk)
Warner Brothers is planning to use transactional banners for its DVD releases across its website.
The film company has concluded a trial of the transactional banners and is considering a wide deployment of the interactive technology.
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UK-based Tailgate Technologies seems to have the most complete solution. (internetretailing.net)
A comparison of recent innovations in transactional on-line advertising describes Tailgate™ as offering the most complete solution. Read why InternetRetailing believes that Tailgate™ offers the best hope of maximising your online marketing potential.
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The Tailgate ecommerce technology is expected to offer advertisers an average 50 times higher uplift in brand interaction.
A recent article highlighting the huge benefits to companies of using Tailgate™ enabled on-line display units. With interaction rates running at between 14 and 18 per cent, read how Tailgate™ is transforming online business.
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An in-depth exploration of the next generation of online display advertising (themarketingblog.com)
At Adtech in London, Chris Autry our CEO will discuss the next generation of online displays advertising. He will tell us how bright the future of this is, and how technologies such as Tailgate™ with its cross media ability to be used within widgets, video overlay and microsites as well as traditional banner ads will be instrumental to this.
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Display advertising is about to undergo a revolution that will profoundly affect the industry as we know it (imediaconnection.com)
Chris Autry our CEO looks at the current online marketing model and how with the help of his company and other innovators in online display advertising technology, the future looks exciting and profitable.
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