Maximum benefits with minimum integration effort. TEST

Tailgate™ is easily updatable and works with existing ad-serving technology and any existing e-commerce database. It enables fully secure transactions to take place on both secure and non-secure sites and integrates seamlessly with customer databases and third party payment systems, including direct debit.

Standard Flash Banner loads.
Activation of transaction ready banner.
Banner loads pre-configured transactional fields.
Consumer fills in fields.
Banner calls Tailgate to initiate transaction. Details passed to Tailgate server.
Client System alerted to transaction. Customer info received by Client System for authentication.
Client System processes information.
Client System passes transaction result to Tailgate.
Banner is informed of transaction result.

Press and News

Warner Bros plans to use interactive banners after trial (nma.co.uk)

Warner Brothers is planning to use transactional banners for its DVD releases across its website.

The film company has concluded a trial of the transactional banners and is considering a wide deployment of the interactive technology.

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Transactional banner ads pop up again - but will they take off? (internetretailing.net)

A comparison of recent innovations in transactional on-line advertising describes Tailgate™ as offering the most complete solution.

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Tailgate turns banner ads into points of sale ... (netimperative.com)

A recent article highlighting the huge benefits to companies of using Tailgate™ enabled on-line display units.

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