Dada Entertainment Targets Impulse Buyers with Transactional Ad Banners (Washingtonpost.com)
Dada Entertainment launches transactional ad banners powered by Tailgate. The banners allow consumers to purchase mobile content without leaving the banner and gives Dada a very obvious way of measuring the effectiveness of their ads.
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Frost & Sullivan Presents Tailgate Technologies With Online Advertising Technology Innovation of the Year Award. 2008 (marketwatch.com)
Frost & Sullivan today announces that The 2008 European Online Advertising Technology Innovation of the Year Award goes to Tailgate Technologies, the London-headquartered interactive transactional marketing company.
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Display advertising renewed: driving value and relevance to users (imediaconnection.com)
The key to defragmentation in online advertising is simple. Core
content that is clearly supported by non-core content creates cohesive
and successful marketing strategies, allowing for a true consumer-pull
online display model. Read on to discover how this relationship is enhanced and achieved with technology.
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Defragment your online display ads to create real value (imediaconnection.com)
Chris Autry explores effective remedies with which to create the most successful online ad campaigns. Concluding that the ultimate goal is a consumer-pull model. The first steps to achieve this have been made with recent technology that allows for interactivity, brand awareness and sales all within the same unit.
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Warner Bros plans to use interactive banners after trial (nma.co.uk)
Warner Brothers is planning to use transactional banners for its DVD releases across its website.
The film company has concluded a trial of the transactional banners and is considering a wide deployment of the interactive technology.
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