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Maximum benefits with minimum integration effort.

Forget disruptive advertising that diverts potential customers away from the site they have chosen to visit, leading to loss of inter-action. Tailgate™ lets you target them with functionality that complements the web page they are already on, making them much more likely to respond and buy.

  • Leverage any ad network to serve e-commerce applications
  • No rich media required
  • No input required of the publishing site

More sales, lower costs

Tailgate™ gives your customers a quick, easy and secure way to do business with you within our unique transactional ad units. With Tailgate™, your advertising spend:

  • Works in partnership with the hosting site, not against it
  • Makes it easy for people to buy from you
  • Maximises impulse buying
  • Increases acquisitions and reduces CPA

Minimal integration effort

Tailgate™ is easily updatable and works with existing ad-serving technology and any existing e-commerce database. It enables fully secure transactions to take place on both secure and non-secure sites and integrates seamlessly with customer databases and third party payment systems, including direct debit.

How it Works
  1. Standard Flash Banner loads.
  2. Activation of transaction ready banner.
  3. Banner loads pre-configured transactional fields.
  4. Consumer fills in fields.
  5. Banner calls Tailgate to initiate transaction. Details passed to Tailgate server.
  6. Client System alerted to transaction. Customer info received by Client System for authentication.
  7. Client System processes information.
  8. Client System passes transaction result to Tailgate.
  9. Banner is informed of transaction result.