Video Overlay
This Video overlay advertising unit for Charlie Wilson’s War is a perfect example of the benefits of a Tailgate™ enabled unit. It shows how simple it is for the customer to purchase the DVD without disrupting the viewing experience, and how introducing other offers and cross-selling of goods is so easy with Tailgate™.
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Banner
Dada mobile: music subscription.
Enabling Dada’s banner ad with Tailgate™ so converting it into a banner acquisition tool led to greatly increased sales conversions. Adding this call to action proved we could convert more from the banner directly as opposed to linking the customer away from the banner.
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Banner
Our client Fox wanted to maximise the impact of banner ads and trailers on release of the Hitman DVD. Enabling these media units with Tailgate™ helped maximise its sales potentials on release, leading Fox to extends its use to multiple titles over a selection of sites on transactional banners and video overlays.
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Microsite
NBC Universal wanted simplified ticketing to go on the splash page for HellBoy II, they felt that the current links out to fulfilment engines were confusing and encouraged significant drop-offs.
Tailgate™ added its ticketing and e-commerce functionality to the HellBoy II splash page. The application was personalised to suit the page and encouraged significant purchase levels and impressive interaction within the banner.
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Widget
FACEBOOK: Tickets Now
Using this rich media widget with Tailgate™ allowed the web browser to choose between three options within the widget: go to site, watch trailer and purchase tickets. This was a perfect fit for Tailgate™ allowing end users to choose which action most relevant to their needs.
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