Integrated Transactional Marketing - advertising that sells.

Tailgate™ technology turns advertising into e-commerce and online marketing into online sales.

Tailgate Technologies has developed a unique transactional advertising technology with the ability to revolutionize Internet advertising. It will enable companies to turn any online display unit into a fully functioning secure transactional space.

Customers are able to buy quickly, easily and safely within any banner, widget, video overlay or microsite without disrupting their browsing experience. This leads to soaring levels of interaction, brand awareness and purchasing.

Tailgate™ - fully distributed e-commerce

Pre-1997

Street storefronts
Multiple physical locations
Requires customer to be present
Large overhead and fixed costs
Requires holding inventory

Current e-commerce Model

Single e-commerce site
Allows access to anyone
24/7 operation
Low overhead
Low or no inventory

Tailgate (2008)

Distributed e-commerce over entire network
Widens current e-commerce reach
All ad spend becomes direct sales channel

Press and News

Dada Entertainment Targets Impulse Buyers With Transactional Ad Banners (Washingtonpost.com)

Tailgate powers a transactional marketing campaign for Dada Entertainment.

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Tailgate™ wins Online Advertising Technology Innovation of the Year Award. 2008 (marketwatch.com)

Frost & Sullivan Presents Tailgate Technologies With Online Advertising Technology Innovation of the Year Award.

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Display advertising renewed: driving value and relevance to users (imediaconnection.com)

Continuing his shake up of display advertising, Chris Autry explores the interplay between core and non-core content and the use of technology to close the gap between the two.

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