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Interactive Transactional Marketing.

As long as online display adverts continue to mimic the offline world, the current model will never be more than a brand awareness generator, regardless of any amount of behavioural or contextual targeting. The secret lies in creating a consumer-pull mechanism, encouraging consumers to interact with a brand’s online display units by serving useful applications instead of passive adverts.

Working at the unit level, making the units themselves intelligent can only be beneficial. Advertising then becomes an intelligent application, which predicts functionality according to market forces and in real-time - Interactive transactional marketing if you will (ITM).

We at Tailgate Technologies are dedicated to bringing technology to the market, starting with Tailgate™ that will make ITM truly intelligent. Advertisers will be able to serve applications that can be fine-tuned and evolve in relation to a series of predefined parameters such as site, time, geographical location, usage etc. With independent ITM platforms, data will be able to be gathered cross platform to create a more holistic approach thereby increasing relevancy significantly.