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Distributed e-commerce from Tailgate™.

The digital platform offers the opportunity to change the meaning of “advertising” as we currently know it. All marketing within it can be a direct and highly interactive sales channel.

First we had offline stores, then offline along with e-commerce. Now we can have offline and e-commerce working alongside distributed ecommerce.

Tailgate™ allows for uninterrupted distributed e-commerce to occur on any website. For the first time marketing becomes sales and sales become marketing.

Tailgate™ turns all online display advertising into interactive transactional marketing (ITM). Creating a consumer-pull model of online display advertising where you have already been given the consumers permission to interact.

What this means for the future is that we can move towards an application based environment where a series of functional, transactional units sit next to core content and allow the user to perform a variety of tasks, all from within the same location.