Integrated Transactional Marketing - advertising that sells.

Tailgate™ technology turns advertising into e-commerce and online marketing into online sales.

Tailgate Technologies has developed a unique transactional advertising technology with the ability to revolutionize Internet advertising. It will enable companies to turn any online display unit into a fully functioning secure transactional space.

Customers are able to buy quickly, easily and safely within any banner, widget, video overlay or microsite without disrupting their browsing experience. This leads to soaring levels of interaction, brand awareness and purchasing.

Tailgate™ - fully distributed e-commerce

Pre-1997

Street storefronts
Multiple physical locations
Requires customer to be present
Large overhead and fixed costs
Requires holding inventory

Current e-commerce Model

Single e-commerce site
Allows access to anyone
24/7 operation
Low overhead
Low or no inventory

Tailgate (2008)

Distributed e-commerce over entire network
Widens current e-commerce reach
All ad spend becomes direct sales channel

Press and News

Tailgate™ wins Online Advertising Technology Innovation of the Year Award. 2008 (marketwatch.com)

Frost & Sullivan Presents Tailgate Technologies With Online Advertising Technology Innovation of the Year Award.

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Warner Bros plans to use interactive banners after trial (nma.co.uk)

Warner Brothers is planning to use transactional banners for its DVD releases across its website.

The film company has concluded a trial of the transactional banners and is considering a wide deployment of the interactive technology.

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Transactional banner ads pop up again - but will they take off? (internetretailing.net)

A comparison of recent innovations in transactional on-line advertising describes Tailgate™ as offering the most complete solution.

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