Warner Bros plans to use interactive banners after trial (nma.co.uk)
Warner Brothers is planning to use transactional banners for its DVD releases across its website.
The film company has concluded a trial of the transactional banners and is considering a wide deployment of the interactive technology.
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Transactional banner ads pop up again - but will they take off? (internetretailing.net)
A comparison of recent innovations in transactional on-line advertising describes Tailgate™ as offering the most complete solution.
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